point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

This article describes the impact of cultural dimensions on the four marketing mix variables (product, price …, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix … this area both from the viewpoint of marketing practitioners, and of researchers. Concluding comments cover research issues …