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Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005

Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005

Persistent link: https://www.econbiz.de/10003471609

The impact of information technology on the Romanian markets and e-commerce

Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

Persistent link: https://www.econbiz.de/10005151185

Etape in evolutia conceptului de marketing

Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18

Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...

Persistent link: https://www.econbiz.de/10005075735

Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila

Stancu, Alin; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 49-53

In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....

Persistent link: https://www.econbiz.de/10005687832