specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea … prezentate au ca element central un criteriu de structurare interna a compartimentelor de marketing care asigura o orientare …