To obtain the established objectives from the general strategy, the enterprises have to adapt theirs policies and decisions to the real conditions in which they function. The adoption of such a set of tools is not always an easy action, because one always has to take into account the reciprocal...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.