To obtain the established objectives from the general strategy, the enterprises have to adapt theirs policies and decisions to the real conditions in which they function. The adoption of such a set of tools is not always an easy action, because one always has to take into account the reciprocal...

The anthropologists have pointed out the existence of many thinking currents and schools in the field of organizational culture. The study of this culture became more and more important as the transnational companies have developed day by day. Having in mind the process of internationalization...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.