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Rusovici, Alexandru; Cojoc, Florea; Rusu, Gheorghe - 2001

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Foreign economic affairs internationalization by franchising operations

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with 43.6% in the turnover obtained in franchise system. Therefore, franchising can and should be a successful attempt both …

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Intermediaries in Market Economy - Classification and Objectives

Rad, Letitia - In: Theoretical and Applied Economics 5(500) (2006) 5(500), pp. 95-100

Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel...

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