Davidescu, Roxana; Trifu, Alexandru - In: Theoretical and Applied Economics 7(502) (2006) 7(502), pp. 101-104
This work is based on Prospect theory, which was developed by D. Kahneman and A. Tversky in 1979. This is one the most quoted and best-documented point of view in economic psychology. First of all, it replaces, once again, the notion of utility with value. But value is defined in terms of gains...
