The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...

The paper analyses the paradox found on the stock exchanges where routine operations are regulated on a very detailed scale while important decisions regarding investments in financial asset are taken under uncertainty conditions. Thus, the paper emphasizes the debate of the source, the nature...