Teoria comunicarii spune ca, in ziua de astazi, la baza comportamentului consumatorului de produse si servicii stau motivele emotionale, acestea castigand teren in fata motivelor rationale. Se intalneste acest fenomen deoarece tehnologiile de realizare a produselor si de prestare a serviciilor...

This article aims at presenting the content and the frame of the TRIPs. Agreement. It starts by introducing the reader to the terms that defined the world economical climate by the time of the Agreement negociation. Also, it explains the need of having an Agreement on intellectual property...