The subject-matter of this paper is to try to find out some reference points in order to understand many dilemmas which accompanied modern society – its birth, evolution and spread throughout countries and centuries. The most frequent such dilemmas concerned the paramount criteria for choosing...

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...