Showing 1 - 10 of 78
The paper presents the role and the importance of logistics for products and services in order to obtain the competitive advantage. After a short presentation of logistics evolution, we move on to defining the logistics concept, respectively integrated logistics. The analysis of the logistics...
Persistent link: https://www.econbiz.de/10005057378
Persistent link: https://www.econbiz.de/10008663740
Persistent link: https://www.econbiz.de/10008663746
Persistent link: https://www.econbiz.de/10008663750
Persistent link: https://www.econbiz.de/10008663751
Persistent link: https://www.econbiz.de/10008663752
Persistent link: https://www.econbiz.de/10008663756
Persistent link: https://www.econbiz.de/10008663762
Persistent link: https://www.econbiz.de/10008663764
Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...
Persistent link: https://www.econbiz.de/10009246652