Una dintre cele mai importante si mai frecvente activitati ale unui departament de marketing consta in gestionarea si utilizarea unor volume mari de date istorice sau care provin din cercetarile de marketing si care impun consultarea interactiva, flexibila si consistenta prin operatii de...

The progress made in the information and communication technology builds new communication and connection opportunities of the citizens and organizations leading to an important change of the citizen's behavior and of the functioning way of the organizations. The intelligence, as the only...