The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...

The Public Relations are considered as a main function of the management, with a continuous and systematic activity, the organisations trying to get with their help the sympathy and the support of the present and future public. Their purpose is mainly to establish and maintain the understanding...

Progresul tehnologic accelerat din ultimii ani a dus la cresterea nevoii de a obtine imediat informatii utile pentru fundamentarea rapida a deciziei. Aparitia Internet-ului a impus mutatii, abordari si modalitati noi si in organizarea targurilor si expozitiilor. In aceste conditii, organizatorii...

Intr-o lume grabita si agitata, care pe zi ce trece devine tot mai greu de inteles, este important ca etica sa nu fie tratata drept ceva indepartat de viata reala, o disciplina care isi are locul doar in bibliotecile universitatilor. Etica vorbeste despre valori, despre bine si rau; atat oamenii...