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Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...
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E-commerce is one of the most growing phenomena of our days. The paper reveals the ethics argument in e-commerce along … with its elements that must be found in web sites. Ethics becomes more and more important in commercial transactions next …
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