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Decisional behaviour in risk contexts
Popescu, Nela - In: The AMFITEATRU ECONOMIC journal 6 (2004) 16, pp. 69-74
uncertain results, in my opinion there is no distinction between an efficient management and a good management of the risk …. Considering that risk attitude of the manager is a determinant of his behaviour, an important goal in management is to understand … influence over the decision behaviour in risk contexts. …
Persistent link: https://www.econbiz.de/10005200656
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Riscurile pentru stabilitatea financiară din România generate de sectorul populaţiei
Neagu, Florian (contributor); Mărgărit, Angela (contributor) - 2005
Persistent link: https://www.econbiz.de/10003371621
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Comunicarea în evaluarea programelor și politicilor publice (Communication for the Evaluation of Public Programmes and Policies)
Soproni, Luminita - 2015
Romanian Abstract: Comunicarea rezultatelor evaluării este esențială pentru un proiect sau program, întrucât poate ridica sau reduce valoarea acestuia în fața partenerilor și a publicului larg. Rolul comunicării în acest proces este de a construi o relație între actorii implicați,...
Persistent link: https://www.econbiz.de/10014139672
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Evolution Tendencies of Educational Market’s Capacity and Structure
Adina, Neamtu; Liviu, Neamtu - In: Annals - Economy Series 1 (2009) May, pp. 23-34
The success of the education system in Romania will be possible only through a network of long-term educational viable universities on an increasingly demanding and more aware market. Consequently, higher education studies institutions will have to meet as soon as possible the requirements of...
Persistent link: https://www.econbiz.de/10008459923
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Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006
The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading...
Persistent link: https://www.econbiz.de/10005812891
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Tendinte ale dezvoltarii orientarii spre client
Ionascu, Viorica - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 52-55
During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...
Persistent link: https://www.econbiz.de/10005812892
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Comportamentul consumatorilor de produse si servicii financiare (investitorii)
Olteanu, Valerica; Vlad, Beatrice - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 3-7
In cadrul pietei de capital, actioneaza doua categorii de investitori: investitori profesionali si investitori individuali. Investitorii profesionali sunt considerati investitorii care detin experienta si cunostinte si sunt calificati pentru a lua decizii de investitii si pentru evaluarea...
Persistent link: https://www.econbiz.de/10005812893
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Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN
Catoiu, Iacob; Edu, Tudor - In: Revista de Marketing Online (Journal of Online Marketing) 2 (2008) 1, pp. 12-20
Macromarketingul reprezinta un aspect al marketingului al carui obiect central de studiu este interfata dintre politicile macro-economice si efectele acestora asupra societatii. In plus, acesta foloseste la studiul oportunitatilor asociate marketingului, a efectelor pozitive pe care le induce in...
Persistent link: https://www.econbiz.de/10005812895
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Strategii de promovare in marketingul serviciilor de sanatate
Radulescu, Violeta - In: Revista de Marketing Online (Journal of Online Marketing) 2 (2008) 1, pp. 52-57
Activitatile promotionale in domeniul serviciilor de sanatate sunt influentate si diversificate de nivelul ridicat de canale de comunicatie disponibile. Pe langa mijloacele media traditionale, printre instrumentele promotionale sunt incluse elemente ce asigura tangibilitatea serviciilor, mai...
Persistent link: https://www.econbiz.de/10005812896
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Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci
Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5
Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...
Persistent link: https://www.econbiz.de/10005812898