Activitatea de segmentare ii permite managementului unei companii bancare sa stabileasca un anumit grad de omogenitate in privinta diferitilor consumatori din cadrul pietei, sa analizeze resursele si eforturile de marketing implicate in servirea fiecarui segment identificat si sa decida care...

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...

Amploarea dezvoltarii marketingului sportiv duce la necesitatea cercetarii industriei sportive, pentru a cunoaste cat mai bine cadrul in care actioneaza compania si modul in care marketingul sportiv poate fi folosit pentru a adapta activitatea firmei la cerintele pietei. Literatura de...

Identification through dialectical and aristhotelic judgments of the concordance between the built analytical reality and the empirical one assures the check of the analytical economicity’s principle.

In economic literature, the competitive advantage’s relevance is still debatable.

The paper discusses the empirical methodology developed by labor economists in order to analyze the gender wage gap.

Evidenţierea determinanţilor structurilor salariale într-o economie in tranzitie este obiectivul principal urmărit de acest studiu. Analiza încearcă, prin utilizarea unor tehnici microeconometrice de investigaţie a datelor individuale, să surprindă dinamica determinanţilor...

The paper formalises the interaction between active labour market programmes and ordinary higher education in a general equilibrium framework. Both education in prorgammes and ordinary higher education serve to increase the supply of high-skilled labour. The model features a dual labour market...

English Abstract The groups of companies are an economic reality without regulation of a general nature, with only specific regulations in certain areas. Working relationships within groups of companies have certain peculiarities. In court practice, there were identified situations in which an...