Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in which the competition is every day more intensive. In the economy based on knowledge, the competition terms are more and more drastic, fact which implies permanent...

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...

The measures of special protection of the child are established and apply based on an individualized protection plan. This is the document through the agency of which will be realized the planning of services, performances and measures of special protection of the child, based on his...