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Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...
Persistent link: https://www.econbiz.de/10015233304
The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...
Persistent link: https://www.econbiz.de/10015233305
Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth)...
Persistent link: https://www.econbiz.de/10015234719
This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...
Persistent link: https://www.econbiz.de/10015234790
SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing....
Persistent link: https://www.econbiz.de/10015235832
The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139
Companies that want to maximize their profits must decide on several elements that influence this aspect. An important role is pricing the product or service offered by the company. In determining the best price for the product, management must take into account several factors such as cost /...
Persistent link: https://www.econbiz.de/10009367046
Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of the research market's turnover. As a young, modest...
Persistent link: https://www.econbiz.de/10005099780
Business may be interpreted as a ,,game" that earns only the very ,,strong" and trained or competitive activity, leaving the losers who only know how to obtain profit. The online business companies changed the rules of the trade game everywhere and for everybody. The new created models became a...
Persistent link: https://www.econbiz.de/10008493655
In this article I have tried to make a short presentation of the Euro Zone and it’s monetary policy. At the present moment the Euro Zone has 16 countries that have adopted the Euro as a national currency and also 4 small countries that have monetary agreements with their neighbours. The...
Persistent link: https://www.econbiz.de/10008470487