Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia la nivelul fuziunilor. Pana in prezent s-a discutat despre acesti termeni ca fiind diferiti dar aceasta abordare isi propune sa demonstreze ca exista o legatura si chiar o...

The main debate about industrial policy consists of the attitude regarding the role of state versus market. The admission of possible market failures was the inspiration source for policies in the field of competition strengthening, supply of public goods, overcoming the deficit of capital etc....

The normalisation of behaviours in economy starts with the definition of conduct rules and of defence means.

E-commerce is a relatively new business field with a high potential of growth, thanks primarily to advantages provided to companies and consumers. At the same time, e-commerce raises technical and economic issues and problems to be solved, which are a concern for businesses, states and...