Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...

The paper presents the role of the National Radio in socialization process. Also, the author analyses the Majestic Experiment for the radio theatre audition with students.

The study is beginning with some statistical data illustrating that the intellectual lies among the branches of the social sciences are very weak.

Romanian Abstract: Criza globală care a afectat întreaga Planetă Pământ ne-a demonstrat că nu suntem pregătiţi pentru a face faţă provocărilor tot mai complexe ale momentului. Tranziţia la societatea sănătoasă de mâine, pe care am numit-o societatea ecolonomică presupune...

The present financial crisis will considerably influence the architecture of contemporary banking systems. In this context, we will witness a series of changes from the point of view of the number of institutions, their typology, sources and the ways to attract resources, the property’s form...

The paper is aimed to derive, on criticism basis (following, especially, the critic rationalism, as method), epistemological suggestions from the crucial work of Nicholas Georgescu-Roegen, “The Entropy Law and the Economic Process”, in order as these suggestions or challenges constitute...

Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale...