The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...

Pornim de la observarea empirică a unei caracteristici a pieţei de consultanţă în management din România, reprezentată de dezechilibrul existent între localizarea cererii şi ofertei de servicii de consultanţă: cererea tinde să fie mai uniform distribuită geografic decât oferta,...

Know-how, managerial ability ,and appropriate marketing strategy are basic requests of success for the industrial companies. This way, firm resources can be optimally valorized providing a reasonable profit, doubled by the long life of the organization. We shall analyze the way managerial...

The competition growth constitutes, at the organizations level, one of the major preoccupations for the present context of the social-economic changes. The effects of the globalisation process have been also noticed at tourism industry level, fact which had generated a series of changes both in...