information, free and unfiltered by other instruments or marketing activities. …

- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …

Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii … procesului de comunicare. Atat din punct de vedere practic, cat si pe plan conceptual, comunicarea de marketing s-a dezvoltat in … stransa legatura cu filosofia de marketing. Daca vechiului concept de marketing ii corespunde o comunicare rationala, axata pe …

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent … core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of …