Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...

The paper presents the role of the National Radio in socialization process. Also, the author analyses the Majestic Experiment for the radio theatre audition with students.

The study is beginning with some statistical data illustrating that the intellectual lies among the branches of the social sciences are very weak.

Romanian Abstract: Criza globală care a afectat întreaga Planetă Pământ ne-a demonstrat că nu suntem pregătiţi pentru a face faţă provocărilor tot mai complexe ale momentului. Tranziţia la societatea sănătoasă de mâine, pe care am numit-o societatea ecolonomică presupune...

This paper discusses about the evolution of arrears in Romania through 1995- june 2003 and try to reveal the most important causes of fiscally arrears. The study revealed that even the financial obstruction has affected initially the state companies in majority, the phenomenon has enclasped the...

English Abstract: Public nstitutions are more and more required touse the new communication paradigm brought by the so-called web 2.0, in which a big role is played by social networks. In this paper, we analyzed the Facebook accounts of the Romanian Counties Capital Cities, plus those of the 6...

Romanian Abstract: Acest articol își propune să prezinte câteva considerente în ceea ce privește consecințele juridice care decurg din încălcarea prevederilor legislației de concurență, mai precis a art.5 și 6 din Legea concurenței nr.21/1996, republicată, cu modificările și...

Romanian Abstract: Piaţa internă şi politica de protecţie a concurenţei sunt doi piloni centraliai procesului de integrare europeană. Dificultăţile generate de criza financiară şi economicădin UE au determinat Comisia Europeană să identifice şi să adopte măsurile adecvate...