In an attempt to stay on the market in a more and more competitive environment, banks turn to classifying clients in behavioral types and consequently adapt their offer, their dialogue and negotiation techniques and also their selling tactics. The final goal is to maintain and attract a market...

The survival and the development of the company in the market economy depends, in a significant way, both on the capacity of reaction to the change and on the nature of the relations with the environment, in general, and with the competitors, in particular. One instrument to deepen the analysis...

A person’s credibility within an organization, for a leader especially, can’t be separated by his professional competence. This is more important if we pay attention to his position within the hierarchy, what means that he can influence to a large extent the use of existing resources, with...

One of the major challenges that leaders face is that of creating and applying an organizational vision that could be the inspirating source for organizational objectives and the activities developed within. It is a matter of integrating the individual and organizational expectations, in order...

The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

Quality remains a key issue in today’s businesses. Quality is in a close relationship with the corporate social responsibility. Changes to society and the business environment at the beginning of the 21st century require new responsibilities to the enterprise. The aim of corporate social...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

The anthropologists have pointed out the existence of many thinking currents and schools in the field of organizational culture. The study of this culture became more and more important as the transnational companies have developed day by day. Having in mind the process of internationalization...

The author of this work reveals a few of the processes from contemporary economy which require the reorganization of commodities offer. The globalism, the free trade, the buyer’s emancipation and other processes, they all generate conditions for the unconventional’s affirmation within the...

In the paper it is shown that in the current social and economic context, many people try to understand – and many are writing about – the concept and practices of leadership. There are a lot of arguments in favor of the popularity of this subject, including the fact that the organizations...