Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

E-commerce quickly becomes an instrument of strategic importance for companies. Choosing e-commerce supposes developing and deploying intercompanies architectures supported by the use of information technologies and communications (IT&C) and especially by the Internet technology in commercial...

With the accessibility growth to the Internet, the Electronic Commerce (EC) captured the interest of individual consumers and commercial societies from everywhere. The discussions are about the creation of a new business model (e-business, e-commerce) through the Internet that radically change...

Supply Chain Management is a distinctive product, with a tremendous impact on the software applications market. SCM applications are back-end solutions intended to link suppliers, manufacturers, distributors and resellers in a production and distribution network, which allows the enterprise to...