Nowadays, tourism is considered as one of the most dynamic economic field, with a continuous oscillatory evolution, being defined as the most profitable industry at the end of the 20th century. John Naisbitt identifies tourism, in his famous book “Megatendencies”, as the industry with the...

Consumer protection is an activity rather new in Romania where from political reasons there were no preoccupations in this area before 1990. After the transition at the market economy it was very clear that Romania needed to create a law system for the protection of the consumers, coherent,...

Tourism marketeres usually use categories to better know their markets and their clients. Most of definitions of segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of the firm's market, gathering clients with the same...

By way of its vision and contents, marketing in the public administration imposes upon public servants a new mode of conduct which implies, in equal measures, receptiveness to the citizens' needs, high ability to adapt to the evolution of society's demands and exigencies, innovative spirit,...