This article presents the main instruments of the “management of innovation” from the Lisbon Strategy perspective. According to this Strategy until the year 2010 the economy of the European Union have to become the most dynamic and competitive one.

Innovation is reshaping the corporate culture of organizations in this present age of competency and service legacy. Innovation in services is getting recognition from the top executives due to its strategic importance and globalizes competition, which has escalated the demand of better change...

The survival and the development of the company in the market economy depends, in a significant way, both on the capacity of reaction to the change and on the nature of the relations with the environment, in general, and with the competitors, in particular. One instrument to deepen the analysis...