Similar Search Results

Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor

Matei, Ana Roxana - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 40-50

Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia la nivelul fuziunilor. Pana in prezent s-a discutat despre acesti termeni ca fiind diferiti dar aceasta abordare isi propune sa demonstreze ca exista o legatura si chiar o...

Persistent link: https://www.econbiz.de/10009148952

Valorile şi criteriile eficienţei

Mureşan, Valentin - 1986

Persistent link: https://www.econbiz.de/10000755704

Assessing the firm performance through the financial ratios

VASILESCU, Laura - In: Annals - Economy Series 3 (2011) September, pp. 159-166

The main objective of every firm is the creation of value, respectively the investment for which the efficiency resulted is above the profitability ratio required by the shareholders. In this paper are presented the fianancial indicators used for a proper value measuring of the firm’s...

Persistent link: https://www.econbiz.de/10009367036

Principii si scoli de gandire in marketingul relational

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 21-27

Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...

Persistent link: https://www.econbiz.de/10009148950

Configuraţia în reţea a pieţelor financiare

Manolescu, Gheorghe (contributor) - 2003

Persistent link: https://www.econbiz.de/10001807988

Importance of Trust within the Virtual Companies

Schneider, Dieter J. G.; Fladnitzer, Marliese; Bidmon, Sonja - In: Management & Marketing 1 (2006) 2

The purpose of this paper is to present some basic aspects of the virtual companies, structured as networks for value creation. Actually, we focus on temporary networks of independent companies, i.e. suppliers, customers, even some rivals, which are linked by information technology to share...

Persistent link: https://www.econbiz.de/10005030139

Network security attacks. ARP Poisoning case study

DEFTA, Luminiţa - In: Annals - Economy Series 4.I (2010) December, pp. 174-181

Arp poisoning is one of the most common attacks in a switched network. A switch is a network device that limits the … ability of attackers that use a packet sniffer to gain access to information from internal network traffic. However, using ARP … poisoning the traffic between two computers can be intercepted even in a network that uses switches. This method is known as man …

Persistent link: https://www.econbiz.de/10008837552