Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...

The paper presents the role of the National Radio in socialization process. Also, the author analyses the Majestic Experiment for the radio theatre audition with students.

The study is beginning with some statistical data illustrating that the intellectual lies among the branches of the social sciences are very weak.

Romanian Abstract: Criza globală care a afectat întreaga Planetă Pământ ne-a demonstrat că nu suntem pregătiţi pentru a face faţă provocărilor tot mai complexe ale momentului. Tranziţia la societatea sănătoasă de mâine, pe care am numit-o societatea ecolonomică presupune...

This paper aims at the balance between the citizen and the public authorities with public services as an interface. Public services place themselves at the crossroads of many elements such as: needs of the citizen, social need, public will, public resources, private availability, and civic...

Romania are placed on the last place in the Top of Europe in terms of government efficiency. This position is given by the value of a many indicators, often used in World Bank assessments, that takes into account the capacity of central and local government, the characteristics of the regulatory...

Romania are placed on the last place in the Top of Europe in terms of government efficiency. This position is given by the value of a many indicators, often used in World Bank assessments, that takes into account the capacity of central and local government, the characteristics of the regulatory...

This paper presents a few general considerations regarding the SAPARD Program (Agriculture and Rural Development Special Preaccession Program). The SAPARD Program represent one of the three European Union financial instruments (ISPA, PHARE and SAPARD) assisting candidate countries to prepare...