Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

In the past years, in the light of the economic turbulences all around the world, one of the most important ways to assure a competitive advantage is creating a strategic alliance. Such collaborative ventures between firms were developed as a response to the changes which have been happening to...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...

Each year, companies around the world spend huge amounts for the informatisation of their activities, but the increase of the investments in this field doesn’t imply always the increase of the work productivity and profit with the same rate. The ”productivity paradox” of information...

Multinational corporations’ competitiveness is an extremely complex notion due to the fact that at the present moment this sort of companies represents continuously moving economic entities given the internationalisation process and the swift to using global strategies.

In economic literature, the competitive advantage’s relevance is still debatable.

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

Incredible dynamic of the e-commerce is explained by the competitive advantages versus the “classic” commerce: very permissive entry barriers, accessible (low) investments to start-up the business, relatively accelerated cash cycle allowing a good recover of the invested funds even...

According to the orthodox theory of international trade, the argument of selective industrial policy means the state capability of identifying competitive advantages and to exploit them. In this approach, I want to emphasize the necessity of a critical reconsideration of the “competitive...

Nowadays, contemporary organizations within Romanian economic environment are striving to reach the environmental and quality performance standards set up by the European Union, concerning the environmental protection and preservation. Under these circumstances, the organizations are highly...