Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...

The main objective of every firm is the creation of value, respectively the investment for which the efficiency resulted is above the profitability ratio required by the shareholders. In this paper are presented the fianancial indicators used for a proper value measuring of the firm’s...