Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Romanian Abstract: Articolul de faţă îşi propune ca obiectiv fundamental aprofundarea problematicii impactului măsurilor politicii fiscale în domeniul impozitelor directe asupra mediului de afaceri din România, divizat în două obiective operaţionale: măsurile adoptate în domeniul...

Romanian Abstract: Coordonarea politicilor economice ȋn cadrul Uniunii Europene a devenit un aspect necesar, care ȋnsă trebuie să nu afecteze suvernanitatea fiecărui stat membru şi nici capacitatea acestuia de furnizare a unui cadru propice de dezvoltare. Ȋn timp ce la nivelul...

In the paper there are presented the main negative effects of the world crisis revealed by the analysis performed in SMEs, there are references to some approaches at the international level, and there are formulated some solutions to combat the crisis and relaunch the SME sector in Romania.

La taxe sur la valeur ajoutée est un impôt indirect, ayant une large applicabilité dans le monde, mais avec de grandes différences d’un pays à l’autre. Notre recherche a comme support informel le cadre législatif et la pratique dans certains pays européens. Notre propos est de...

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in which the competition is every day more intensive. In the economy based on knowledge, the competition terms are more and more drastic, fact which implies permanent...

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...