In an attempt to stay on the market in a more and more competitive environment, banks turn to classifying clients in behavioral types and consequently adapt their offer, their dialogue and negotiation techniques and also their selling tactics. The final goal is to maintain and attract a market...

Central and Eastern Europe economic environments witness some changes that took place in the competitive environment, but also within the economic systems, as a consequence of the structural changes that took place especially after 1989, considered to be a decisive year for the economies from...