The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...

Situated at the crossroads of three continents (Europe, Asia and Africa), deeply marked by the omnipresence religions book’s (Christianity, Judaism, Islamism) and ground by the war (with the Palestinians, with neighbors, with anti-Semitic terrorist organizations, often with everyone), Israel...