must take into account several factors such as cost / unit, market characteristics where the product is intended to be … market. Economists state that there are many types of strategies out of which I will present those strategies that are based … on marginal cost, incremental costs, break even and mark-up. …

and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while … product, which the cost quality management is considered to be an indispensable part in. The cost quality is nevertheless … controlling is to assist the management in enhancing the product’s value permanently. The superior cost quality control system …

, leaving the losers who only know how to obtain profit. The online business companies changed the rules of the trade game …

mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of …Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are … the research market's turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the …