In last period, the economic environment from Romania favors the apparition of a new category of insurance. In this category can be include “directors and officers liability insurance” – “D&O insurance”. Directors and officers liability insurance protects the persons with attributions...

The public sector copes with the economic crises taking such decisions meant to stop the regression of the economy, to reduce the public expences, to minimize the unemployment and other consequences that could show up. As we know, an important element/variable to be considered when taking these...

Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) and also of individuals’ expectations of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify the core...

Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Acest studiu își propune să identifice măsura în care sursele de informare online influențează comportamentul de consum și atitudinea consumatorilor cu privire la sursele de informare online în scop comercial. Pentru a atinge obiectivele studiului, a fost creat un chestionar cu 19...

Prezenta lucrare abordează un segment al problematicii complexe cu privire la procesul de luare a deciziilor. Odată cu dezvoltarea tehnologiilor informațioanle s-au dezvoltat și implementat sistemele suport de decizie (DSS) care au devenit din ce în ce mai performante și au fost...

The present article refers to the bullwhip effect that negatively influences the supply chain performance. This effect is experienced by various industries, from fast moving consumer goods to IT products. The consequences for the supply chain members are the following: increased costs, lower...

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication...

The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In...