Teoria comunicarii spune ca, in ziua de astazi, la baza comportamentului consumatorului de produse si servicii stau motivele emotionale, acestea castigand teren in fata motivelor rationale. Se intalneste acest fenomen deoarece tehnologiile de realizare a produselor si de prestare a serviciilor...

Starting with the XIX century, we assist at one growth of information importance as following of development of government forms more complexes, of concurrence intensification and of development of communications systems. This process has been increased in the lasts years by the development of...