brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every … type of a strong hospitality business has a Web presence because the entry into marketing on the Web is inexpensive and …

Taking into account the main, already established marketing orientations the present article aims at stressing the … dominant characteristic of contemporary marketing that it presents as a new paradigm of the last two decades. By emphasizing … relationship marketing is being marked. A review of the theoretical backgrounds corresponding to the managerial schools that …

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area …, flexible service) the marketing reaches every day an intensive development. In this new period, the main purpose is to focus on … the client, therefore, the translation between the transactional marketing and relational marketing is made. The relation …

organizatiei, produsului/marcii si pietei. Optiunile managerilor si specialistilor de marketing se pot indrepta spre strategii …

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing …