English Abstract: The study relies on a complex research project, financed by the European Union, which aimed at measuring, first of all, the training and managerial consultancy needs of entrepreneurs and of those who wish to start a business in the rural environment in the North-Eastern,...

Cunoasterea cerintelor si asteptarilor consumatorilor, precum si a perceptiilor legate de serviciul furnizat sunt conditii de baza pentru prestarea unor servicii performante si de calitate. In lucrare se prezinta unele metode de cercetare a comportamentului beneficiarilor de servicii utilizate...