Stanciulescu, Gabriela Cecilia - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 9-9
- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …