Directiile de actiune stabilite de Guvern in vederea cresterii eficientei administratiei publice locale, precum descentralizarea administrativa si descentralizarea financiara, dar si alte masuri, printre care si parteneriatul public-privat, in paralel cu aparitia unor unitati de prestare private...

Public service organizations operate in an environment in which there exist the features of marketing, materialized through interdisciplinary nature, unity in diversity and high degree of complexity. To study the market, the specialists of public organizations use general methods of marketing...

An intelligent perspective of any modern business passes from the simple reasoning cause-effect to a multi-stratified interpretation based mainly on a binary logic. The modern managers’ comprehensive capacity surpasses mechanical patterns or those made by the computers. The reason is the new...

Nivelul de dezvoltare socio-economica a unei tari nu ar putea atinge valori inalte fara un sistem eficient al serviciilor publice. Astfel, rolul major al acestui sector in cadrul unei economii impune deopotriva atentie si profesionalism in activitatea de prestare a serviciilor, in folosul...

The paper relates to some newly introduced concepts in the practical and theoretical applications of the ITC technologies; all are related to an expected increase in the quality of the life of citizens and are vast consumers of tangible and intangible investments. The interest for the management...

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

Regional development is a complex process which supports each territory in building its future on the basis of its own territorial capital and, thus, contributing to reducing disparities between different geographical areas. Regional development policy is a set of planned measures, promoted by...

The final of the XX-th century and the beginning of the XXI-st constitutes a period of deep changes in human resources management at European level. Decreasing the population number, especially the active population, reducing the masculine labour force rate, decreasing the number of young...