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During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...
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Implementarea viziunii de marketing implica existenta unui comportament al organizatiei care, pe de o parte, sa considere contextul in care aceasta isi desfasoara activitatea – mediul de marketing si piata, iar, pe de alta parte, sa poata fi realizat folosind concepte si instrumente specifice...
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Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...
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In this article we discuss one of the modern risk measuring techniques Value-at-Risk (VaR). Currently central banks in … their supervised banks. Banks regulators ask all commercial banks to report VaRs with their internal models. Value at risk … given time period and given a specified degree of confidence. There are three methods by which VaR can be calculated: the …
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