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Elemente de conceptualizare teoretica si practica a industriei sportive

Constantinescu, Mihaela; Szekely, Violeta Beclea - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 18-22

Amploarea dezvoltarii marketingului sportiv duce la necesitatea cercetarii industriei sportive, pentru a cunoaste cat mai bine cadrul in care actioneaza compania si modul in care marketingul sportiv poate fi folosit pentru a adapta activitatea firmei la cerintele pietei. Literatura de...

Persistent link: https://www.econbiz.de/10005812902

Tourists behavior and nationality - criteria for tourists classification and market segmentation

Coita, Dorin Cristian; Nedelea, Alexandru - In: Management & Marketing 1 (2006) 3

segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of …

Persistent link: https://www.econbiz.de/10005057368

Intreprinderea de marketing - forma de organizare orientata spre piata

Olteanu, Valerica - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 1-5

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...

Persistent link: https://www.econbiz.de/10005687841

Segmentarea pietei – activitate definitorie a marketingului relational. Studiu de caz: sectorul bancar de retail

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 51-59

Activitatea de segmentare ii permite managementului unei companii bancare sa stabileasca un anumit grad de omogenitate in privinta diferitilor consumatori din cadrul pietei, sa analizeze resursele si eforturile de marketing implicate in servirea fiecarui segment identificat si sa decida care...

Persistent link: https://www.econbiz.de/10009148962

Coordonate ale reformei in activitatea bancii nationale a Romaniei

Capraru, Bogdan - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 52-53 (2006) November, pp. 83-88

The reform process of the National Bank of Romania has started sixteen years ago since the communist regime was eliminated. The perspectives of Romania's EU accession enforced this process and the NBR accounted performances in targeting its objectives. In this study we underline the challenges...

Persistent link: https://www.econbiz.de/10005669025

The Dichotomy Real – Nominal in Romanian Economy Evolution

Popescu, Gheorghe H.; Nica, Elvira - In: Theoretical and Applied Economics 1(496) (2006) 1(496), pp. 108-111

In our tentative to bring some useful elements necessary in defining our transition, we think we should start from … establishing the final goals of this process. This means that, from the very beginning, we accept the thesis that the transition …

Persistent link: https://www.econbiz.de/10005125375

Demographic Evolution in Romania – Convergence or Peripherisation?

Litra, Adriana Veronica - In: Theoretical and Applied Economics 2(497) (2006) 2(497), pp. 93-100

Romania began its demographic transition about one century later than the developed countries. We put the blame of this … to have a child or how large should be the family. During transition, Romania has pointed many negative demographic … evolutions, as compared with the other european countries. It may be said that the transition in Romania over the period 1990 …

Persistent link: https://www.econbiz.de/10005099769

Engineering and Re-engineering Model of the Proceses for Implementing Quality Management System in Small and Medium Enterprises

Ionita, Ion; Dobrin, Cosmin; Mieila, Mihai - In: Theoretical and Applied Economics 6(501) (2006) 6(501), pp. 33-38

A succinct analysis of the world economics, generally, and European, especially permits to observe some undoubted definitive features, as the continuous supply diversification and instauration under the impact of knowledge society, markets globalization, and, most of all, the continuous growth...

Persistent link: https://www.econbiz.de/10005099770

CONSIDERATII ASUPRA TRANZITIEI ROMANIEI DE LA ECONOMIA DE COMANDA LA ECONOMIA DE PIATA

MURARITA, Ilie; SIMINICA, Marian Ilie; CIRCIUMARU, Daniel - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 141-150

Romania was beginning in 1990 a complex process of transition. The Romanian centralized economy has failed and our … area, the objective of the reforms constituted the transition to market economy, but we must find the ways to resolve other …

Persistent link: https://www.econbiz.de/10008603095