During the decision process, one has to take into consideration more than one criterion, the alternative that meets as many criteria as possible being chosen eventually. As it is impossible to reach the maximum level that is wished for separately for each criterion at the same time, one has to...

On national plan, tourism is, in the current period, one of the areas that can provide regional and country, a profitable and economic development. Natural and anthropogenic potential which Romania has is necessary to be properly exploited, providing promotion and development of investment...

The competition growth constitutes, at the organizations level, one of the major preoccupations for the present context of the social-economic changes. The effects of the globalisation process have been also noticed at tourism industry level, fact which had generated a series of changes both in...

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

The number of victims made by the tsunami in Southeast Asia is frightening. The available data indicate over 300.000 victims, to whom we must add several hundred thousands of injured people and over 1.75 million people left homeless. The survivors have to deal with the crude truth: the loss of...

Being the most important industry in the world, tourism is often seen as a salutary solutin for helping the economic development of a country leading to an increase in the life standards. But what is the real situation? We try to define tourism and globalization, to present shortly the main...

The local rural communities of Romania have been affected by the evolution of the history in the last decades. To these there have been added the years of centralised economy and afterwards the transition towards the market economy. All of these have put the inhabitants of the villages between...

The article shows the conception (regarding the organisation and future of tourism in Romania) of Valeriu Puscariu, one of the authors of the Encyclopedia of Romania (1938). Comparing the state of tourism in Romania, in the early 20th century, with the state of tourism in developed countries, V....

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication...

In the functional market economy, due to the intense competition, the service suppliers are forced to consider, as far as utility and the tariff of the services are concerned, the needs, requests and expectations of the consumers. This fact is imposed with necessity because the consumers are...