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Principii si scoli de gandire in marketingul relational
Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 21-27
Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...
Persistent link: https://www.econbiz.de/10009148950
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Enterprise Resource Planning and E-Business
FOTACHE, Doina; HURBEAN, Luminita - In: Informatica Economica X (2006) 3, pp. 137-140
applications rely on Internet infrastructure for e-business solutions and Web-based collaboration, so customers, employees …
Persistent link: https://www.econbiz.de/10009416620
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Information system for the supply chain management
Marincas, Delia Adriana - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 236-253
collaboration, effective business processes and high levels of information sharing. The supply chain concept has become a concern …
Persistent link: https://www.econbiz.de/10005220136
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Strategic alliances – viable alternative to create a competitive advantage in a global market
NICOLAU, Irina - In: Annals - Economy Series 4.II (2010) December, pp. 91-97
assure a competitive advantage is creating a strategic alliance. Such collaborative ventures between firms were developed as …. Being part of a strategic alliance creates competitive advantage for the companies by establishing their presence worldwide … inaccessible before. At the same time, a strategic alliance means management commitment, special skills and forward planning for …
Persistent link: https://www.econbiz.de/10008837567