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Ethical issues relating to the use of the Internet and the implications for managers and business practice

Orzan, Mihai - Academy of Economic Studies, School of Marketing - 2006

-called “marketing blind-spot” in the IT industry, situation especially evident after the Microsoft devastating success from the early … nineties. Microsoft was the first IT company to use large scale marketing techniques, among whom was an obscure (at the time …) approach to qualitative marketing research known as “usability testing”. This technique was employed to determine if a user …

Persistent link: https://www.econbiz.de/10005812888

Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006

The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading...

Persistent link: https://www.econbiz.de/10005812891

Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers

Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006

The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the...

Persistent link: https://www.econbiz.de/10005687825

Utilitatea sistemelor informatice de marketing

Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 6-12

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...

Persistent link: https://www.econbiz.de/10005687833