The Public Relations are considered as a main function of the management, with a continuous and systematic activity … of a commercial firm develop both internal and external activity. Internal Public Relations are used as a tool of … communication with the inside public, represented by those who share the same institutional and organizational identity. This type …

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in … be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … development is determined by communication. According to this, the relation between communication and marketing is obvious even if …

, communication, affective, normative type). Classification of these groups can reflect the dimension, type of relationship or type of …

discourse changed with the emergence of new information and communication technologies, which have been especially influential …