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The last three decades of the 20th century were characterized by deep mutations of the West-European commerce. On the background of the convergence for the evolution tendencies of the economic field in the EU, there were common orientations in the structure of the distribution network. However...
Persistent link: https://www.econbiz.de/10005453847
In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....
Persistent link: https://www.econbiz.de/10005687832
information, free and unfiltered by other instruments or marketing activities. …
Persistent link: https://www.econbiz.de/10005220139
- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …
Persistent link: https://www.econbiz.de/10005151165
point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …
Persistent link: https://www.econbiz.de/10005151185
marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …
Persistent link: https://www.econbiz.de/10005162792
Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …
Persistent link: https://www.econbiz.de/10009148952
results, the public sector decision making process can resort to the usual marketing feed-back loops to estimate the reactions …, sabotages, strikes a.s.o. In the following lines/paper we try to speak about: Promotion versus communication; the Marketing feed …-back loops, in general,and especially the Feed-back loops in the public marketing; the Models of reaction and retroreaction to …
Persistent link: https://www.econbiz.de/10015223203
marketing literature treats consumer`s expectations of CSR impacts what our students and other constituencies learn. Originality …
Persistent link: https://www.econbiz.de/10015225423
Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were...
Persistent link: https://www.econbiz.de/10015225497