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The effects of the lack of coordination within the supply chain

Balan, Carmen - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 26-40

The present article refers to the bullwhip effect that negatively influences the supply chain performance. This effect is experienced by various industries, from fast moving consumer goods to IT products. The consequences for the supply chain members are the following: increased costs, lower...

Persistent link: https://www.econbiz.de/10005797603

Logistics and Supply Chain Management in Tourism

Muhcina, Silvia; Popovici, Veronica - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 122-132

suppliers selection, internal logistics’ management, as well as collaboration with all marketing channel partners. Internal … logistics involves activities that refers to purchasing, operations’ support and some aspects that are similar with physical …

Persistent link: https://www.econbiz.de/10005453867

Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes

Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006

The logistics information system is part of the information system of the organization that is integrated in the supply … chain and is correlated with the partner organizations. An effective logistics information system ensures communication on … components of the logistics information system are the following: order management system, warehouse management system …

Persistent link: https://www.econbiz.de/10005162776

Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execut...

Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006

Supply Chain Execution (SCE) software solutions represent an attractive market for both application providers and users. The paper refers to the characteristics of the SCE market and focuses on the warehouse management systems (WMS). The main features and functions of the WMS are addressed. The...

Persistent link: https://www.econbiz.de/10005162778

Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor

Constantinescu, Mihaela - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 11-20

Definirea conceptului de calitate a vietii are multe variante in literatura de specialitate, plecand de la o definitie generala pana la una care prezinta conceptul prin intermediul componentelor sale sau al ariilor de aplicabilitate. Calitatea vietii este definita de specialistii din aria...

Persistent link: https://www.econbiz.de/10009148948

Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii

Nistoreanu, Bogdan; Filip, Cristian; Georgescu, Bogdan - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 100-107

In mod traditional, standardele internationale din domeniul calitatii, nu favorizau implementarea sistemelor de management al calitatii in intreprinderile de dimensiuni reduse, date fiind dificultatile cu care se confruntau aceste organizatii in realizarea unui numar ridicat de documente, precum...

Persistent link: https://www.econbiz.de/10009148949

Principii si scoli de gandire in marketingul relational

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 21-27

Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...

Persistent link: https://www.econbiz.de/10009148950

Caracteristicile pietei serviciilor publice si influenta acestora asupra eficientei sectorului public

Barbu, Andreea Mihaela - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 46-56

Articolul reda particularitatile pietei serviciilor publice, evidentiind totodata cum se reflecta acestea asupra eficientei in prestare. Astfel, influenta factorului politic este puternic resimtita in acest cadru, in special de acele entitati publice, care beneficiaza doar de fondurile de la...

Persistent link: https://www.econbiz.de/10009148951

Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor

Matei, Ana Roxana - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 40-50

Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia la nivelul fuziunilor. Pana in prezent s-a discutat despre acesti termeni ca fiind diferiti dar aceasta abordare isi propune sa demonstreze ca exista o legatura si chiar o...

Persistent link: https://www.econbiz.de/10009148952

Etica in publicitate: o cercetare asupra perceptiei consumatorilor

Tuica, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 71-79

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...

Persistent link: https://www.econbiz.de/10009148953

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