Toate intreprinderile din zilele noastre, indiferent de domeniul in care acestea isi desfasoara activitatea, opereaza intr-un mediu de marketing ce se confrunta cu o serie de incertitudini. Astfel, pentru ca o intreprindere sa aiba succes pe o anumita piata, aceasta trebuie sa fie supusa in...

O intreprindere care doreste sa aiba succes in cadrul oricarei piete, trebuie sa desfasoare un proces de planificare, la fiecare din cele trei niveluri de conducere, ce constituie ierarhia decizionala a acesteia. In literatura de marketing si management strategic cele trei niveluri de adoptare a...

To obtain the established objectives from the general strategy, the enterprises have to adapt theirs policies and decisions to the real conditions in which they function. The adoption of such a set of tools is not always an easy action, because one always has to take into account the reciprocal...

The paper refers to the impact of the Basel 2 Agreement on the development of small and medium enterprises (SME). There are presented the methods for estimating the rating (standard, basic inter and advanced rating). It is also presented the experience of some countries like Italy, Germany,...